Motivating large groups of people to take real action is both one of the most important and one of the most daunting challenges facing the climate advocacy community today. No individual can solve the climate crisis; if we’re to succeed in turning the tide, whole communities around the world will have to embrace messages of sustainability and concretely change their behavior. This is where the power of advertising comes in. In order to bring about widespread behavior change, climate allies will need to be persuasive, concise and compelling—the specialty of trained marketers.

Each year, the British nonprofit Design & Art Direction (D&AD) recognizes outstanding achievement in advertising through competitions. In addition to supporting already-established forces in the industry, D&AD is committed to elevating young voices with its student-focused New Blood Awards. C4C is excited to announce that we are partnering with D&AD for the 2020 edition of the New Blood competition, in which we are inviting students from all around the world to send in their ideas for innovative sustainability-themed advertising campaigns with the end goal of effecting sustained, pervasive climate-positive behavior change.

➡️ DOWNLOAD Connect4Climate's Call-to-Action Brief: http://bit.ly/348bk2r

If you are a student over 18 years of age with no history of formal employment in the creative arts who is passionate about spreading sustainable practices for the welfare of our planet—or if you know such a person!—we encourage you to download our call-to-action brief on the D&AD website. This document lays out exactly what we’re looking for from applicants.

If you’re unsure of your eligibility, D&AD has prepared a quick quiz you can take to determine for sure whether you’re clear to participate.

We at C4C are very much looking forward to seeing what bold new approaches to promoting broad climate action will arise from young minds across the globe. Best of luck!

“The Great Green Wall is about peace, hope and uniting people,” Nigerian youth leader Hamzat Lawal told an audience assembled in New York during last week’s UN proceedings. “Trees can curb climate change.” Not only do trees remove CO2 from the air and supply the oxygen we breathe—they also offer visual hope, providing bright green life where once there was nothing.

On the eve of the UN Climate Action Summit in New York, UNGA attendees came together for a discussion and celebration of the Great Green Wall initiative unfolding across Africa from Senegal to Djibouti. The ambitious endeavor aims to rally the communities and economies of the Sahel region behind the goal of creating an 8,000-km wall of green spanning the entire continent: a new wonder of the world.

Timberland pledge their support to the Great Green Wall. (Leigh Vogel)

An African-led movement, the Great Green Wall aims to drive forward climate-smart solutions and restore life to degraded landscapes in order to provide food security, jobs and thriving new economies for the communities living in Africa’s Sahel region. The scope of the project extends far beyond a physical mosaic of trees: it is a people-driven movement, one which offers economic benefits and social unity to a region that has long grappled with poverty and violence.

At the UNGA event, the eco-friendly footwear manufacturer Timberland announced its support for the Great Green Wall campaign. “As a brand pursuing a better future for our planet, Timberland is proud to join the Great Green Wall movement,” the company’s president, Jim Pisani, stated, “which we see as crucial in supporting communities on the front lines of the global climate emergency and building a more sustainable and equitable future.”

UNCCD Executive Secretary Ibrahim Thiaw wants the Wall to be reality by 2030. (Kaia Rose)

Ibrahim Thiaw, Executive Secretary of the UNCCD, convened the event, which was jointly organized by the UNCCD and Connect4Climate - World Bank Group, to call on governments, civil society and business to join a growing global movement to make the Great Green Wall a reality by 2030.  The World Bank Group was represented by Juergen Voegele, Global Director, Climate Change, who called the Great Green Wall “a tremendous example of how we can fight poverty by revitalizing degraded land through climate-smart practices.”

Connect4Climate’s contributions to the Great Green Wall advocacy campaign include providing support for the Great Green Wall documentary, which recently premiered at Venice Film Festival. Produced by MAKE Waves and the United Nations Convention to Combat Desertification (UNCCD) with backing from long-standing Connect4Climate partner Building Energy, the film tracks Malian singer and activist Inna Modja as she travels across Africa, visiting countries along the Great Green Wall where sustainability and reforestation projects are taking root.  Along the journey, she witnesses the impact of climate change on numerous communities in the Sahel, and is inspired by stories of resilience, optimism and collective action to fight for the Wall and all it signifies.

Waje sings for the crowd. (Leigh Vogel)

Famed Nigerian vocalist Waje performed at the UNGA event, as did the Malian group Songhoy Blues. The music of both artists features prominently in the Great Green Wall documentary, and they provided an emotional close to an evening full of hope and possibility.

Enthusiasm around the Great Green Wall and its message continued into September 23, when an event titled “From Green Walls to Green Wallets: The Importance of Financing Nature-Based Solutions” took place at Nature’s Climate Hub. Expanding on the newly launched Principles of Responsible Banking, this dialogue brought multinational stakeholders together for a brainstorm of innovative financial strategies to boost nature-based climate solutions around the world.

Songhoy Blues close out the September 22 event in style. (Kaia Rose)

The event was devoted in large part to the Great Green Wall project and its model for bringing fresh, sustainable economic growth to a region searching for stability. Backed by the GEF and UNCCD among others, the initiative has already garnered some $4 billion in support. And as Laura Tuck, Vice President of Sustainable Development at the World Bank, asserted, “The World Bank is committed to staying engaged in the Sahel—supporting countries as they strive for a greener, more productive and healthy landscape, and an environment that is kinder to people.” Excerpts of the Great Green Wall film were showcased for attendees.

Connect4Climate was honored to participate in these events, which illustrated the power of the arts—film, music, and more—to connect people worldwide and build a movement around the bold vision of the Great Green Wall. The UNCCD’s Ibrahim Thiaw is beyond excited for what is to come. “The Great Green Wall is a truly inspirational initiative,” he said, “which is growing urgent solutions in the face of the 21st century’s greatest challenges.”

Banner image courtesy of Leigh Vogel.

Innovate4Climate 2019 saw hundreds of climate leaders congregate in Singapore to hash out knotty green finance issues and brainstorm about the road to global sustainable living. In addition to veteran eco-advocates, though, the organizers of Innovate4Climate were sure to highlight the achievements of younger people and up-and-comers in the movement. One of the most exciting examples of this was the Pitch Hub Competition, in which hundreds of teams representing groundbreaking green start-ups submitted concepts to a panel of discerning judges. Of an initial 239 high-quality entries from teams spanning 81 countries, the judges selected 5 finalists to pitch their ideas live in Singapore for a chance to win thousands of Amazon Web Services dollars to infuse into their businesses.

The Wastezon team, who "envision a waste-free world," delivered a pitch on a mobile app that would allow its users to interface directly with the recycling industry, enabling them to regiment their consumption and disposal much more effectively and to be active participants in a circular, waste-free economy. The app was also built to be of use to manufacturers, who can capitalize on its blockchain features to get discarded products recycled and back in consumer hands much more efficiently. Everybody wins.

Positive Energy Ltd. centered its presentation on renewable energy, pushing for a "drastic shift from large fossil fuel infrastructure to smaller solar and wind distributed assets." Seeking to help people passionate about sustainable energy avoid the usual discouraging inefficiencies of non-specialized investors and local banks, Positive Energy offers a blockchain-driven service that pairs project developers with investors free of middle men in a secure digital environment.

Mellowcabs, which earned the third-place spot on the Pitch Hub podium, shared its concept of a fully electric minicab taxi service that urban travelers could enlist at will via a dedicated mobile app. Specifically, Mellowcabs wants to cut back on the substantial carbon emissions arising from short-range trips in trafficky city conditions. The app will be tapped in to public transit options as well to give users the most efficient, pleasant, and eco-friendly trips possible, and the sides of the taxis will be emblazoned with advertising from green-minded sponsor organizations.

Nodis took second place for its presentation on revolutionary window technology. By suspending sheets of color-coated nanoparticles between panes of laminated window glass, Nodis is able to produce windows whose tint can be set by consumers with the push of a button and changed whenever desired. Any degree of tinting, from fully translucent to fully opaque, is possible for purchasers of Nodis windows, and the levels of tinting can be preprogrammed by building managers or homeowners to maximize eco-efficiency and minimize headaches.

Sinba was unanimously awarded the Pitch Hub Competition's top prize for plan to cultivate a world "sin basura" (without waste). In particular, Sinba's focus is the food industry: its business model centers on buiding relationships with restaurants and other food businesses and helping them cut back on costs by sustainably integrating their organic waste back into their own supply chains. Instead of getting dumped in landfills, food waste can be reprocessed for use as future fertilizer or pig feed, saving food vendors money and helping to save the planet too.

In addition to Amazon's cash infusions for the winning teams, all five teams who reached the finals were awarded the chance to attend a three-day start-up strategy boot camp put on by ImpacTech.

We at Connect4Climate offer our congratulations to all these teams of game-changing innovators, including the hundreds of entrants who didn't make it onto the podium this time around but who clearly have great ideas for a greener future.