[video: https://youtu.be/f9e9mRA5v0A]

In an unprecedented step for the industry, UN Secretary-General Ban Ki-moon will be joined on stage at noon by the CEOs of the “big six” advertising and marketing services groups: WPP, Omnicom, Publicis, IPG, Dentsu and Havas, to unveil a new collaborative initiative called “Common Ground” in support of the UN’s Sustainable Development Goals. Read more here.

Credit: Cannes Lions International Festival of Creativity, 2016